Branding Vs Advertising Vs Promotions Vs Marketing Vs Public Relations

Many people are confused as to the differences between branding, advertising, promotions, and public relations. For that matter, the actual process of "marketing" is misunderstood just the same. To give you a basic understanding, marketing is not a one time event or activity, it is a process, a combination of things which blend together By definition, Marketing is the act of mixing product, price, place, and promotion. But first, on to …

A great example of branding is Apple. IMac, iPod, iTouch, iPhone, iTunes. Get the point? Apple has created a massive brand strategy using the "i" element. Think of the Ritz-Carlton, LifeTime Family Fitness, Hilton Hotels, and what do you see? First class service, luxurious amenities, excellent service? Now, how about Best Western, 24-Hour Fitness, Motel 6? What kind of "Brand" is each of those? Can you see the contrast? What is your company brand? Are you sure? If you think you're a high-end facility, do you show it? Would you see the front desk clerk at the Ritz-Carlton wearing a button promoting the frequent guest club? Would you see a front desk clerk at a Motel 6 wearing a $ 1000 suit? Does everything you do, say, print, write, and provide consistent with your brand message? If not, you may want to consider who your true target audience is, and work at ensuring you continue to provide services that directly relate to them.

Advertising is the actual process of displaying your message. Advertising on the radio … Advertising on tv … The one act of making something happen. Tie your Advertising and your Branding together, you have the Marketing Process. If you are just "advertising" without any direction, any goal, any unity, then you're just a lost puppy wandering aimlessly hoping someone will give you a good home.

A promotion is typically a one-time event for a specific purpose or goal. Whereas marketing is ongoing, a promotion can be a one-day, one week, one-month, or even one-hour event. In retail, a "SALE" is typically a promotion. Car dealerships offering Zero percent interest is a limited time promotion. They typically have a specific start and end date, and have a very clear understanding of the ROI (return on Investment) any particular promotion should achieve to make it a success.

Public Relations
PR, or Public Relations, typically revolves around un-paid news sources and focuses on your business as it relates to the community. If you see a positive, or hopefully positive, story on the news or an article in the newspaper, this is the type of press a Public Relations firm may help you get. They have strong relationships with the news media and often feed them stories about their clients, in hopes of some free press. You, too, can harness the power of free press and public relations, although it can be difficult at times to get noticed, which is the PR firm's strongpoint.

Marketing is the process that drives all the above elements. It directs the feel, image, and tone of the advertising, promotions and public relations. To each of these elements, there are experts in each of these fields. You can hire a company just to handle your branding, and another to handle your advertising, marketing, and yet another for your public relations. Of course, as a small business owner, you may not always have the budget for such companies. You can learn how to achieve the same results at and get the latest in marketing news, education and resources to help build and grow your business.

Living the Mind-Body Lifestyle

When I'm talking to mind-body newbies, they often ask me if I like living the mind-body lifestyle. They are usually worried that they'll have to torture themselves for life with something un-fun and limiting. Happily, the mind-body lifestyle is quite the opposite! Today's article is an example of what it's like to live this way, so that you can come sit in my living room with me and experience how I stay pain-free.

It goes like this: All day long, every day, my body is letting me know important things. How is it telling me? Via emotions. How do I know I'm having emotions? Via body sensations. So, my first step is to stay clued in to what my body and emotions are telling me. If I miss an emotional clue, my body will let me know with a little tension or some other small signal. All I have to do is notice these signals, and I can easily stay healthy and comfortable in my body. It's only if I were to ignore them that I might get a hint of pain.

Today is a perfect example of what it's like to use the mind-body maintenance plan.

During a session with a client this morning, I noticed I was having trouble speaking. I do not have a sore throat, I am not sick, and yet I was losing my voice. On my next call of the day, my colleagues noticed this and asked me if I had a cold.

"No," I answered, "and I'm not exactly sure what my body is trying to tell me."

There was silence while we all sat with that statement. It had the ring of a big fat lie . (No judgment here – it's quite normal that we all lie to ourselves regularly. It's actually quite good to find the lie, because then you can easily figure out what's really going on.)

I sighed. "Ok, so I do know what my body is telling me. I am not up for coaching right now, and I have a really full schedule because I've been out of town and will also be gone next week."

My college said, "Why not reschedule your sessions?"

My insides cringed. My mind panicked momentarily. And then, there it was. The THOUGHT behind this whole thing.

"I will be disappointing them," I answered. "They need their sessions, and I will not be here for them."

Which is one of the old patterns I have that leads me away from taking care of myself and straight into physical issues. I've spent many a year trying not to disappoint people, ignoring my own body / self, and ending up flattened as a result. This pattern doesnt serve me well.

The truth is that I must take care of myself in order to be of any help to any client. In fact, I might even disappoint my clients more by showing up and not being able to really do my job. My wise inner being knew that it was time to step back from coaching and take care of me, but I was afraid to follow this wise instruction. So, even though I knew in my heart what I really needed, I plowed forward with coaching.

My brilliant body let me know that I was off track. It took away my voice.

Is not it fascinating how our minds can yank us away from doing what is best for ourselves? Because my mind was afraid of disappointing clients, I was ignoring my soul's request for some quiet rest time. I was ignoring the emotional message, so my body amped up the volume a bit with the voice removal.

Hopefully you can see the process. As I noticed what was going on with myself, I unwelcomed a belief system that was causing me to work directly against what I really needed. As soon as I saw that, I was able to decide what was really best for me, and choose whether or not to act on that belief. I listened to my body, and therefore we are on good terms. I will not get sick, I will not have pain – I do not need the alarm to ring any louder than it just did.

So my body and I stuck a deal. I would finish out today, but cancel clients for tomorrow and take some serious rest and self-nurturing time. As soon as I made that deal, I felt an uplifting, lightening sensation in my chest. My voice got clear. I felt the resonance of alignment with myself.

What I like about this is that there's no fear involved. There's no imprisonment. It's not like following some hideously cycling diet for the rest of my life. It's freeing, actually, to always be checking in with my body and listening to its messages. Even if I need a slight alarm system warning here and there, it's nothing scary. It's just something to notice, learn from, and take action on so I can keep creating health.

I've noticed the more I listened to the messages, the quiater they are. The alarms do not need to be very loud anymore. Most of the time, I hear the whisper of my emotional guidance system and do not need any major body warnings. I used to get a full-on chest cold, a headache, a foot pain, or some other alarm. I love that today the body warning did not even have to create any discomfort for me to hear it. Nothing in my body hurts, but I still get the message, loud and clear. This is cause for celebration!

You, too, can arrive at this point where you listen to what your body is saying, day in and day out. It's not a bad thing at all – in fact, it's pretty dang cool to have such a helpful GPS system with which to navigate through life. I always know what's best for me, what will lead me to health and happiness, and what my next step is. There's a sense of confidence in that knowledge. Strength. Peace. And of course – health.

Maintain A Healthy Lifestyle

Our modern, urbanized lifestyle relegates most of us to a sedentary lifestyle. Sitting or working behind the computer is commonplace. While it is almost impossible to give up our jobs, there are ways in which we can incorporated exercise into our hectic schedules. If you live in an apartment, make the effort to walk your way up to your residence. If you take public transport to work, try flying from the train or bus one stop earlier and walking the rest of the way. Take time off to exercise at least twice a week, 30 minutes each time. Vigorous exercise engages the cardiovascular muscles and improves blood circulation, reducing the risk of high blood pressure.

Maintain A Healthy Diet

Our food intake today includes some form of processed food. Increased affluence has led to demand for better lifestyle and with it, food that looks appealing and tastes good. While it will be impossible to eradicate processed food altogether in your diet, try replacing some of it with fresh food. Replace sausages and bacon with fresh meat. Use natural seasoning like species and herbs instead of pre-packaged condiments. If you need to snack, choose apple slices or cupped corn over potato chips. When eating out, ask for reduced salt or go salt-free. Cutting down on salt goes a long way towards giving yourself a healthy body.

Reduce Stress

We live in a competitive world. The pressure to perform both in the workplace and at home brings stress to us at a level never witnessed before. If you feel that you are burning out, drop your work and go for a walk. Take a stroll through the park or sit quietly by the beach. Breathe some fresh air. Find a moment of solitude and let your mind enjoy some peace, even for a short 30 minutes. Better still, set aside at least an hour every week to spend some quiet moments by yourself. Do not wait till the stress starts to build up. Prevention is better than cure.

Avoid Excessive Alcohol

Research has shown that excessive alcohol consumption has the effect of increasing your blood pressure level. In addition, alcohol contains calories, which leads to weight gain, one of the factors leading to high blood pressure. If you are a heavy drinker, aim to reduce your intake gradually over time. If you must drink at social functions, limit yourself to just one or two drinks. Having less alcohol cleanses your system and puts your body on a path towards normalcy.

Quit Smoking

Smoking is one of the foremost contributors towards the increase of blood pressure. Smoking increases your blood pressure temporarily but instantly. Frequent smoking increases the frequency of increased blood pressure and the long-term effects of such temporary blood pressure increases can not be ignored. Aim to quit smoking over time. Reduce your number of cigarettes gradually till you have quit altogether. There is another benefit to be enjoyed: The gradual absence of nicotine also reduces your chances of getting narrow arteries and hardened artery walls, two major factors leading to blood clot, which in turn causes heart attack or stroke.


In summary, exercise, eat healthily and remove stress from your life. Also aim to reduce your alcohol intake and quit smoking. A few simple changes in lifestyle not only greatly reduces your chances of getting high blood pressure but also makes you more fit and feel good!

Attending Shows & Concerts? Which to Choose Among Budget Hotels & Luxury Hotels?

If you are attending an event in a big city, it is always advisable to plan your accommodation in advance. Most travelers are always looking for events that promise fun including concerts and shows as part of their itinerary. Whether you are a boat, trade or home and garden show, it is highly likely that you will not be alone.

Most hotels within the vicinity of the venue will have more guests than usual. Other than the competition for available rooms, you should also consider the type of establishment you find. Over the years, lodgings have changed tremendously from ordinary places to stay a night to become homes-away-from-home.

In today's establishments, guests are treated to excellent settings where they enjoy modern amenities and services including Wi-Fi, cable television, video games, mini-bars, on-site restaurants, sports facilities, laundry services and so much more.

Budget and luxury facilities are the most popular options for travelers attending these events. If you are planning to attend a renovation show, it is important to get more insight on these facilities to help you make a better choice.

Budget Hotels in Brief

These establishments are ideal for guests looking for an affordable place to stay without compromising on quality. Basic facilities including beds, washing area and toilets are available but you should not expect to find a prior or ambient environment at the price you are paying for.

Luxury Hotels

If you want to indulge during your travels, a luxury hotel is a good idea. The rooms are well detailed to create an ambient and prestigious environment while the facilities are designed with comfort and elegance in mind. Guests enjoy 5-star features including spas, gyms, Wi-Fi and restaurants and more. The catering is excellent and personalized services are also available.

When it comes to choosing the best place to stay, it is important to first assess your unique needs. For instance, when attending a trade show in the city, your accommodation requirements will differ from a vacationer's. It is also important to determine your budget because this will help you choose the best place to stay.

Location is also a critical consideration which even overrides the cost. When traveling for a particular show, you must ensure you stay close by. This saves you the cost of commuting and makes it easier to sightsee. If you are traveling to see your best band in concert, make sure you find lodgings near the concert hall to guarantee easy access at any time of day or night.

Choosing between luxury and budget establishments depends on affordability and your preference. Always make sure you do your research to find the best accommodation during your travels.